The Emerging Languages and Symbols of Social Media
Recently I got to sit down with Jasmine Bina from the Unseen Unknown Podcast about social media trends, branding, and therapists and mental health on Instagram. She asked some INCREDIBLY thoughtful questions which led to what I think is one of the most interesting conversations I’ve had in ages!
In no particular order, we discuss:
What’s it like being a therapist and wellness influencer on Instagram?
What is the state of the mental health movement in 2020?
Are Therapists on Instagram the New Poets?
How did outrage culture, cancel culture and the #MeToo movement affect us as a society?
What does trauma, fear, and anxiety have to do with social media trends?
Why has self-soothing (ASMR, mindfulness, etc) skyrocketed on social media lately?
How was the Food Network’s programming impacted by 9/11?
How has distrust in medicine impacted how we pursue wellness?
What does the model of “medical professional as guide verses expert” look like?
How has empathy played into the current conversation on social media, and how have companies like Bando and CEO Jen Gotch used empathy to connect with people on an emotional level?
What is the right way for a brand to apologize?
How do I feel about “snowflake culture”?
Where are our role models coming from and what does it have to do with “Ok, boomer” culture?
What are my top tips for building your brands on social media?
If you’re interested in branding, I can’t recommend Jasmine’s podcast highly enough.
Give our episode a listen here and let me know what you think!